At Muscle Milk we partnered with Compton Magic (Adidas Sponsored) and California Supreme (Nike Sponsored) AAU basketball programs. The programs are both LA-based and two of the top AAU programs in the US but had not played each other in over 6 years due to their shoe affiliations. My goal was to bring these two national power programs together in an event to determine the best program in LA regardless of shoe affiliation. The result was the Battle at the Beach - voted the best new event in 2013 by Indihoops.com.