At Chef's Cut Real Jerky I was the Director of Field Marketing. I oversaw 7 full-time employees (through agency) and 25+ part-time employees. My job also entailed the following…
Execute marketing strategies through Consumer Collecting, Events, Retail Support, and Market Influencers
Collaborate with sales team/distributor partners to gain distribution and drive engagement at store level with key retailers
Build marketing plans for each key market based on national, regional, and local market objectives
Launched vehicle sampling program (Jerky Truck) and social media strategy (Instagram, Facebook, and Twitter) to drive consumer engagement
Participated in the following events/trade shows: The FIt Expo - Los Angeles, Winter Fancy Food Show, Natural Products Expo West, Coachella, Hops & Hopes Beer Festival, Atwater Village Beer, Food, and Wine Festival, Sweets & Snacks Expo, The Fit Expo - NorCal, US Open of Golf