At Muscle Milk we partnered with Clayton Kershaw for 2 years (2013, 2014) to build brand image & awareness through athlete activation within in-store programs & custom/co-branded POS, consumer sweeps programs, and "meet-&-greet" type experiences. The partnership also entailed the following...
Clayton Kershaw Experience - take batting practice from Kershaw at Dodgers Stadium (1st time ever done at Dodger Stadium..EVER!)
Clayton Kershaw Training Program - experience the "day-in-the-life" of Kershaw
Clayton Kershaw POS - standees, header cards, statics, ect for in-store activation
Clayton Kershaw Signed Merchandise
Partnered with Clayton Kershaw's charity - Kershaw's Challenge
