At Muscle Milk we partnered with the LA Dodgers for 3 years (2011, 2012, 2013) to build brand image & awareness while utilizing assets to create/drive consumer sweeps programs, retailer & distribution partner incentives, in-store POS & programs, and "bucket-list" type of event experiences. The partnership also entailed the following...
- In-Stadium signage/branding in both left and right field
- 1st Pitch experiences for consumers and key stakeholders
- LA Dodgers team batting practice on-field prior to game followed by enjoying the game in a suite experiences for retail/distribution partners and key stakeholders
- Product utilized by the team trainer, players, and even front office
- POS (co-branded) to utilize for in-store programs and help drive pull off the shelves
