At Muscle Milk I created our very first brand building event - Muscle Milk Hustle. The concept was to bring together top high school athletes in Southern California and give them an NBA-like training experience with an NBA trainer (Robbie Davis) at an elite training facility (Super Gyms - the court was on the 3rd floor and had an expandable roof). The 6-week training program culminated with a 2v2 tourney that the winning duo earned a grant to their high school basketball program. Check it out...